Case study
Soldex Plumbing: growing a Yeovil plumber online
For nearly three years, Blu Digital Designs has been Soldex Plumbing's marketing partner, looking after everything from the brand and website to Google, social media and monthly articles. The result: a dramatic increase in enquiries and bookings, and a steady stream of five-star reviews.
The client
Soldex Plumbing, owner-operated by Daniel Mills in Yeovil (BA21), covering a 30-mile radius across Somerset and Dorset.
Their specialism
Premium bathroom refits, bath-to-shower conversions and grout-free Perfect Panelling, plus general and emergency plumbing.
Our partnership
Nearly three years, covering brand, website, Google Business Profile, social media and monthly content.
The goal: more of the right work
Dan is a skilled all-round plumber, but the work he enjoys most, and that's most valuable to the business, is transforming bathrooms. The aim was to make Soldex the name homeowners across Somerset and Dorset find, and trust, when they're planning a bathroom refit, without losing the everyday repair and emergency work.
What we did
Brand and website
A clear, professional brand and a WordPress website built around Dan's specialisms: dedicated pages for services, water leak repairs and fixed pricing, real job photos, an FAQ that answers customers' questions before they call, and clear "Get your free quote" calls to action throughout.
Google Business Profile
Regular posts and photos from real jobs, an up-to-date profile, and a simple routine for asking happy customers for reviews. Those reviews now appear on the website too, building trust at the moment people are deciding who to call.
Monthly articles
Helpful, locally focused articles every month, from bathroom refits in Crewkerne and smart designs for compact ensuites to winter plumbing checks and who's responsible for a water supply leak. Each one answers questions real homeowners search for, on Google and in AI tools.
Social media
Dan sends photos from the job, and we turn them into posts that show the quality of his work and keep Soldex visible between enquiries. One finished bathroom becomes weeks of content.
The results
- A dramatic increase in enquiries and bookings, with more of the bathroom work Dan wants
- 19 five-star Google reviews, a 5.0 rating that does the selling before anyone picks up the phone
- Social proof that wins jobs: real reviews and real projects on the website, Google and social media
"The finished result was showroom good."
Robin Reid, Soldex customer in Crewkerne, Google review
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See Soldex Plumbing's website: soldexplumbing.co.uk